New Publisher: Trendtype Ltd. Research
Trendtype provides detailed data and analysis on opportunities in the high growth African market. Its strategic reports provide in-depth insight on the emerging middle class and the growing FMCG, retail, telecoms and financial services sectors.
Highlighted Titles
Emerging Consumer Lifestyles in Africa: The New Consumer Economy and Emerging Consumer Class
Africa offers unmatched growth opportunities for manufacturers and service providers in consumer-facing sectors, as a large and young population and growing middle class adopt new consumption habits and different lifestyles. This report provides a comprehensive analysis of the changing consumer market landscape across 50 countries in Africa and how consumer lifestyles are changing and will continue to shape the future of the retail and consumer market in the future.
Emerging Consumer Lifestyles in Nigeria
Nigeria is the largest country in Africa, both by the size of its economy and the size of its population. Between 2003 and 2013, the size of the population increased by more than 40m people – the equivalent of adding a country the size of Kenya, Algeria or Poland to the existing population. But the real growth is yet to come: by 2050, Nigeria will number more than 440m people. This report presents a detailed picture of the key factors driving changes in consumer lifestyles in Nigeria, from demographic changes, income, urbanisation, household structures, through to access to services, household assets, media uptake and the growth of the middle class and retail market.
Energing Consumer Lifestyles in Algeria
Consumers in Algeria are typically much older than across much of Africa: in Algeria the median age is 27.5 years, nearly 8 years older than the average in Africa, and will rise to 36.3 years by 2050 – but will still be well below the average for more developed regions and substantially below western Europe. This report presents a detailed picture of the key factors driving changes in consumer lifestyles in Algeria, from demographic changes, income, urbanisation, household structures, through to access to services, household assets, media uptake and the growth of the middle class and retail market.