Which trends are shaping the luxury goods industry, and how will they impact the way credit card companies market to the affluent?
Companies like MasterCard understand the importance of targeting the affluent consumer market, a segment shown to increase transactions and sales volumes. MasterCard provides premium cards and concierge services that entice affluent households seeking access, security, and exclusivity.
With 11.53 million millionaire households in the U.S., the American luxury market is the world’s largest many times over. But who are these affluent consumers, what are their shopping habits, and how can brands like MasterCard gain dominance in this important market? This white paper provides valuable, actionable insights to help different brands connect with customers with the highest potential to spend.
The white paper highlights five trends impacting the luxury consumer segment:
Download this white paper to learn more.