See what's new in our Profound Newsletter

Dear Colleague,

Welcome to the second edition of the Profound Newsletter – your monthly guide to the latest content and solution enhancements, with tips to help you make the best use of your Profound Solution. As busy professionals, you may often find yourself needing a bit of information on one industry today and data on an entirely different industry tomorrow. Many of our Profound clients are consultants or professional services firms that require multiple pieces of information across many diverse industries, and they need it quickly. Profound's services and capabilities grant you the purchasing flexibility you need to stay on time and on budget. In our recent blog post, How Purchasing Flexibility Provides Value for Market Research Consultants, you can read about some of Profound's key benefits and see how the solution is helping some of our clients maximize their research budget.

Plus, take a look at some of our new content and publisher updates included below!

Paul Ricketts
Marketing Manager

Publisher Updates
New Publisher ERC Group Established in 1961, ERC pioneered a vision to provide quality and excellence through their market intelligence. From that one vision, ERC has experienced six decades of growth to become a leading research establishment, employing its own dedicated market specialists knowledgeable in the Baby Food, Beer, and Tobacco industries. Today, that vision has become a reality as they have built a reputation for analytical excellence. Increasing global competitiveness, regulation, and consolidation means that ERC's market information services are now more essential to the international business world than at any time in the past. The company offers a complete information service - market reports, market opportunity appraisals, forecasts, corporate profiles, and industry analysis alongside ad-hoc projects, all constantly updated to take account of clients' changing needs and requirements. Highlighted Titles Global, Regional & National Tobacco Players: British American Tobacco (BAT) Smoking Tobacco USA Baby Food China New content offerings from Freedonia Focus; charts are now available for purchase. Each month, The Freedonia Group publishes over 20 new or updated Freedonia Focus Reports, providing fresh, unbiased analysis on a wide variety of markets and industries. Reporting falls into 18 different industry categories and two major geographic collections, totaling over 600 reports and representing the broadest range of off-the-shelf coverage offered by The Freedonia Group. Focus Reports lend themselves to a wide range of objectives, from providing researchers a quick, meaningful understanding of an industry and its dynamics to assisting strategic decision-makers resolve a final course of action. Highlighted Titles Restaurants & Foodservice: United States Infection Prevention Products & Services: United States Renewable Energy: United States

Profound Usage Tips
When you work in an industry that runs on a project-to-project basis, traditional market research methods can be less than ideal, to say the least. You really need the kind of purchasing flexibility that can accommodate s quick turn around and an uncertain budget. And, Profound gives you just that! Check out our blog post, How to Use Market Research in a Project-Based Industry, for more insight into how Profound can help you overcome the challenges presented by a project-based industry.