Webinar: Hispanic Consumer Opportunities in the Nutritional Supplements Market

Webcast Date: Wednesday, October 26, 2016 – 2:00-2:45 p.m. EST

Sales growth in the overall nutritional supplements market in the U.S. is being driven by population patterns, aging, rising consumer involvement in management of personal health and nutritional concerns, and a growing expectation for specialization and personalization of products. In this free webinar, Packaged Facts joins with ECRM to provide a data-heavy analysis of how these trends are playing out in the Hispanic consumer marketplace.

The following topics will be discussed:

  • The larger context of Hispanic attitudes and behaviors in relation to food, nutrition, and exercise
    (including sports nutrition)
  • Patterns by Hispanic heritage, gender, age bracket, household income, and other socio-economic variables
  • Retail shopping patterns for Hispanic consumers, including role of Internet for product information and purchasing
  • Key product types for Hispanic consumers, including prenatal and children’s market opportunities

The presentation will be followed by a live Q&A during which audience members can submit questions to the panelists. 

Presenter: David Sprinkle, Research Director, Packaged Facts

Moderator: Joe Tarnowski, Vice-President of Content, ECRM