The U.S. Pet Market Outlook Webinar 

Webcast Date: Tuesday, May 17, 2016 – 2 p.m. EST

ECRM is partnering with Packaged Facts, a recognized leader in pet market research, for this webcast exploring where the growth opportunities are in the pet market, and why, with a focus on

  • pet parent concerns about pet  health and product safety
  • the powerful role in pet owner lives of the human-animal bond, and
  • the game-changing Millennial generation of pet owners

Packaged Facts research director David Sprinkle, a frequent speaker at pet market conferences and contributor to pet industry trade journals, will be presenting for this live webcast, moderated by ECRM’s Joseph Tarnowski.

Among the pet market outlook topics to be discussed are: 

  • historical pet ownership and pet owner demographic trends for dogs, cats, and other pets
  • how Millennials differ as pet market consumers from their previous-generation counterparts 
  • the new roles of tech and eco/local/global consciousness in the market
  • the momentum and implications of the online shopping and subscription/home delivery juggernaut
  • new opportunities tied to pet health and senior/overweight pets
  • new opportunities tied to pets as fully integrated into the modern family and household
  • market projections

The presentation will be followed by a 15-minute live Q&A during which audience members can submit questions to the panelists. 

Presenter: David Sprinkle, Research Director, Packaged Facts

Moderator: Joseph Tarnowski, VP of Content, ECRM