What role does cause marketing play in the pet industry?

What do Rachel Ray, Dick Van Patten, and your local PetSmart have in common?

Charitable efforts for pets!

In this compelling eBook, "How Cause Marketing Helps Pet Retailers Connect," find out how American's concerns for the health and welfare of pets generates a groundswell of cause marketing campaigns -- and how pet industry statistics partnered with that groundswell is creating a retail market expansion, including:

• Increased consumer engagement in adoption efforts at veterinary and retail level.
• Growing numbers of pet-adoption campaigns at local, state and national public and private groups.
• Skyrocketing advertising dollars spent on pet adoption, nutrition, and other pet wellness campaigns

Download "How Cause Marketing Helps Pet Retailers Connect" and see how the pets-as-family-member trend is getting American pet lovers' tongues and spirits wagging!