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For every 100 people using a credit card branded with the American Express, Discover, Visa, or MasterCard logo, there are 58 co-brand/affinity card users.
In Widening the Net: Co-Brand Credit Card Growth Opportunities you will learn:
- How consumer confidence has improved as credit card debt dropped 15% from its peak in 2009.
- Packaged Facts consumer survey results show that the percentage of consumers using co-branded/affinity credit cards has fallen from 55% to 43% from 2009 to 2013.
- How American Express and JP Morgan Chase gained market share between 2008-2012 by enhancing credit card programs targeting the affluent.
- How interest rates, spend limits & fees were an important consideration in 74% of credit card user's decisions to choose their last co-brand/affinity card.
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