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The Promise to Performance: How AI will Evolve in 2026

Download the new white paper, The Promise to Performance: How AI will Evolve in 2026 by Sarah Hoffman, Director of AI Thought Leadership, AlphaSense.

Market research publishers are at a pivotal juncture. For years, the industry’s content strategy has been dictated by the demands of Search Engine Optimization (SEO). This has led to a proliferation of reports designed not for deep insight, but for maximum visibility.

2025 was the year generative AI grew up, shifting from isolated experiments to integrated systems. It was marked by a wave of model launches, new features like long-term memory that deepened user value, and the first serious experiments with AI agents capable of reasoning and action. What also emerged was a clearer picture of how AI will continue to mature in 2026.

In this report, discover:

• The defining themes of 2025, from the transformation of search and the rise of memory-enabled AI to the foundations laid for agentic systems and enterprise-wide integration.
• What to expect in 2026 as AI becomes more proactive, specialized, and seamlessly embedded into products and workflows.
• Why 2026 will be the year of measurable ROI, as organizations shift from experimentation to disciplined, value-driven adoption.
  

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The Client Services team provides first‑level research support to help clients identify the most relevant reports and datasets across both Profound and MarketResearch.com. As a reminder, our services include:

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If you need support with any research requests, please contact us at our dedicated email address: clientsupport@marketresearch.com.

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So What's Profound+?

It's an all-new subscription service featuring unlimited downloads to 200,000+ reports from a selection of leading market research providers — all for one fixed cost. Profound+ integrates seamlessly into your search results on Profound. Choose from a range of price points and coverage options to meet your specific research requirements. You can mix and match from 14 available publishers.

With Profound+, you also retain the ability to assign chargeback codes to streamline your billing process.

Meet the Team

Suzanne Vyse

Sr. Client Engagement Manager

212.807.2614

svyse@marketresearch.com

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Chris Finch

Client Engagement Manager

+44 20 7256 3929

cfinch@marketresearch.com

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