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September 17, 2015    


Dear Colleague, 

Your Profound service offers access to many different industry-leading publishers, and to help you get the most out of your account, we have highlighted some of them in this email. Plus, take a look at our helpful Profound tip included below. And, as always, if you have any questions regarding the content on Profound, please contact your Account Manager or Training & Applications Consultant.

Paul Ricketts
Marketing Manager


Highlighted Publishers

Pyramid Research

For nearly 25 years, Pyramid Research has been providing practical advice on emerging market and service opportunities to leaders in the converged communications, media, and technology industries. This distinctive approach to their research helps their clients identify opportunities and develop profitable business strategies. Their highly structured analysis closely examines the performance, technology trends, macroeconomic, and regulatory environment of service providers and equipment vendors in all of the countries covered. Using a bottom-up approach, they size market demand across services and countries, and conduct end user surveys to validate adoption trends and anticipate shifts in demand.  


Asia Market Information & Development

AMID is a China market information and research firm who publishes market reports, newsletters, industry statistics, and company profiles. Their information products, covering a broad range of fast-growing Chinese industries, are designed to keep corporate executives, strategic planners, international managers, market researchers, and information specialists informed of the business, economic, and political environment in China. The research and analysis is done in China to ensure access to up-to-date government regulations, market information, and industry data. They provide in-depth analyses of the current industry situation and present historical data and long-term forecasts. Their market analysis reports cover various Chinese industries and help provide insight into China's business environment, market growth, industry composition, product demand and outlook, international trade, and industry participants.   


Icon Group International

Companies are racing to become more international, if not global, in their strategies. Icon Group International's primary mission is to assist international managers to better plan and implement strategies in a global economy. Icon Group International provides proprietary consulting services to its clients. These typically involve survey research involving the assessment of international market demand, pricing, and competition. Icon Group also provides various specialized industry reports, databases, publications, and services. Publications are available in both paper and electronic formats. Special subscription and library services are also available.  

Profound Tip

Make Sure You’re Taking Advantage of all Profound’s KWIC Capabilities

Many of you are aware of Profound’s Key Word in Context (KWIC) feature. But, are you taking full advantage of it?

KWIC allows users to preview the parts of a report that contain your search words. KWIC also enables you to search deeper inside a specific report of interest to pinpoint your search even further. You can also append the KWICs to the bottom of a Table of Contents (TOC) when you email or print a TOC.

Be sure you’re clicking on the highlighted and underlined portion of the report when you’re viewing a TOC on the KWIC tab. While the TOC will show you where your keywords appear within the report along with a word count for each appearance, clicking on the highlighted portion expands to show you the actual context of your words within each section. Your KWICs will appear, both within the text of the report and if they appear within a data table, providing you with valuable insights into the contents and structure of a particular report.

On the KWIC tab, the Table on Contents will display where your keywords appear within a report, along with a word count:


Click on each highlighted line to expand and view the context of your keywords:


Coming soon!

Folder_fix Our technology department is hard at work redeveloping our search feature for an improved user experience. Stay tuned for developmental news.

For training and content-related questions, please contact us at: