How to Identify Food Trends

A white paper detailing how researchers within food organizations can identify and analyze food trends to create business opportunities.

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When you work in the fast-paced, ever-changing world of foodservice and food retailing, keeping abreast of the most current industry trends can be a real challenge. And, in order to set yourself apart from your competitors, you must go beyond the traditional trend-spotting paradigm and vet trends to uncover new opportunities.


In How to Identify Food Trends, you will learn:

  • How to use a data-driven approach to help identify trends with high revenue potential
  • How to analyze food trends to create new food opportunities
  • How to use retail and menu trend data to vet food trends
  • How to tap both experts and consumer drivers to identify valid food opportunities

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