Welcome to the second issue of the Profound Rundown. As a valued Profound user, you have the opportunity to view our latest Short-Run Global Economic Forecast slide deck.
In our first take on full-year global economic activity, we saw a further upward revision in 2023 global GDP. At the same time, 2023 GDP still came in lower than in 2022, and the forecast for 2024 is for continued weakening.
While economic growth in the Africa/Mideast region is expected to accelerate as oil producing countries reap the benefits of stabilizing production levels, this will be offset by restrictive monetary policy in North America and Western Europe, along with downside risks from the ongoing wars between Ukraine and Russia, and Hamas and Israel.
Global demand for countertops is forecast to increase an average of 3.0% per year to 652 million square meters in 2028, valued at $49.5 billion. Read more.
Sales promotion services includes developing plans for specific promotional activities or campaigns that stimulate consumer purchasing and improve distribution efficiency for a specific product. Read more.
Because of the rapid evolution of GenAI capabilities, marketing leaders will have to prepare their staff for fundamental changes to roles, skills, and organizational structure. Read more.
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