US Pet Market Outlook 2024: Opportunities in a Mixed Growth Landscape

Register now to gain access to our first annual 'state of the pet market' webinar recording, presented by Packaged Facts. Equip yourself with the knowledge to thrive in the ever-changing US pet market landscape.

Register now to download our webinar


  • Industry Highlights: Learn about the most significant trends influencing pet market growth and pet parent behavior.
  • Innovation: Learn about emerging products and services disrupting the pet market.
  • Targeted Data: Be the first to see highlights from our latest proprietary Survey of Pet Owners data.


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Shannon Landry 

Shannon Landry is the new Pet Brand Manager for Packaged Facts under the Freedonia Group, a leading authority on the U.S. pet industry and a division of She has been researching the pet market for over a decade, covering a range of topics including pet food and treats and non-food supplies, with a focus on the US market. She is a regular contributor to PETS International magazine and VetWatch, has presented at the Pet Food Association of Canada’s 2023 conference, and is scheduled as a panelist at Petfood Forum 2024.

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David Sprinkle

The former publisher and research director at Packaged Facts, a division of, David Sprinkle continues as market analyst as part of the Packaged Facts pet market team.  His research focuses on pet population trends, pet owner demographics, pet industry retail/e-tail trends, and veterinary services.  Sprinkle also provides monthly columns to Pet Care Weekly and to Petfood Industry, along with contributions to trade publications including PETS International and The Fountain Report. He presents extensively at pet & vet market conferences, including Global Pet Expo, GlobalPETS Forum, Petfood Forum, VMX, the NAVC Veterinary Innovation & eCommerce Summit, and the Kansas City Animal Health Corridor Market Insight Seminar. 

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David Lummis

David Lummis is president of Paducah, KY-based Marigny Research Group, a contract producer of market research reports covering a wide range of consumer packaged goods industries. As a market analyst for Packaged Facts, he has been laser focused on the pet industry for more than twenty years. Lummis is co-author, with David Sprinkle, of Packaged Facts’ annual Pet Market Outlook report, and also writes Pet Product News’ monthly “Market Outlook” column.

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