The Importance of Market Research for Validation and Decision MakingBased on dozens of in-depth phone interviews with a variety of Fortune 500 companies, this white paper explores the role of market research for validating insights and supporting decision making across an organization.

Read this white paper to learn:

  • Why you need industry data and analysis from a third party
  • How to use market research to help mitigate risks
  • Different types of market research you may find useful
  • How to assess the credibility of a market research provider

If you — or your colleagues — are curious about the benefits of market research, this white paper will help clarify the reasons why market research remains so important to corporations today.

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