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Topics: Academic

MarketResearch.com in the News – March Highlights

Last month, MarketResearch.com's publishing divisions were cited in a number of high-profile publications including The Economist, Bloomberg Businessweek, The Wall Street Journal, and Forbes, among many others.

Read on to learn about the newsy insights, quotes, and data covered by the press. To access additional information about a particular subject, click the link to the related report page.

Topics: Industry Insights

5 Steps to Estimate Your Market Size

For most businesses, the concept of market sizing is readily understood but not easily accomplished.  Many get stuck on establishing boundaries or defining the market before they even get to the data analysis and implications of their research. Determining market size can answer strategic questions about levels of investments in the business and profitable growth targets. Market sizing can also serve as a quick understanding of the potential for a B2B market opportunity in terms of volume or value, and is therefore pertinent to business strategy and decision making.

Topics: Market Research Strategy Custom Market Research

Implications of Stock Images

Cheerful young people with laptops and glasses are cool. Doesn't this image make you want to find some and give them hugs? Film at 11.

New Market Research Blog Posting

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Topics: Custom Market Research

Changing the Relationship with Your Market Research Supplier/Client

Market research clients and suppliers have what seems to be a long-standing relationship where each wishes the other would just be nicer, faster, and more realistic. There often seems to be tension between the two sides when it comes to schedules, deliverables, decisions, and even resource capacity. This tension ends up manifesting itself in internal discussions on the client side, “I have no idea why it’s taking them so long to get me my data,” and on the supplier side, “They’re being so unrealistic with their schedule!”

Topics: Market Research Strategy How To's

Internet Market Research: Using Paid vs. Free Information

The internet remains a great source of free information for people to use on a daily basis. You can find the answers you need on a wide variety of topics, and you don’t even need to leave your desk or make a phone call to get it.

In the current environment where fake news sites are popping up all over, it is more important than ever to decide what business information you can reliably obtain from the web and what you are better off purchasing from a professional publisher of market research.

Topics: Market Research Strategy How To's

Check Out MarketResearch.com’s New Video Series

Have you visited MarketResearch.com’s YouTube page lately? We’ve released a steady stream of new videos that highlight current market forecasts and consumer research.

Here are a few featured videos. They are quick to watch — under one minute in length.

 

Topics: Packaged Facts Industry Insights The Freedonia Group

5 Top Apparel Industry Trends in 2017

Powerful forces are turning the retail apparel industry upside down.

“The retail apparel business has always been tough,” said Jack W. Plunkett, CEO of Plunkett Research Ltd, in a video on the topic. “But it’s become much worse, frankly, in recent years.”

The U.S. apparel and accessories industry is down more than 10% in the last year, with several apparel company stocks hitting new multi-year lows. Although the U.S. GDP has risen for eight consecutive years and unemployment has decreased, retail apparel stores continue to struggle.

Topics: Apparel Industry Insights

The Growth of the Global Spa Industry

You can find spas in strip malls, high-end resorts, and fitness centers.

Some spas are simple facilities with not much more than a massage table, while others are luxurious destinations that draw travelers from around the world.

Spas cater to a wide variety of clientele who are looking to unplug and find stress relief. Some premier health spas have designed multi-day wellness boot camps for executives with regimented diet plans, physical evaluations, and personalized treatments.

Topics: Travel & Leisure Industry Insights