Ebooks and White Papers

Browse through our catalog of free ebooks and white papers
on a variety of industries and market research topics.

Click on a section below to see all the offerings in that industry vertical.

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Roofing: Trends & Opportunities

Roofing: Trends & Opportunities
US demand for roofing is projected to reach 267.9 million squares in 2021. In Freedonia's newest white paper, learn about this booming industry.

US & China: Tariff Impact Report

US & China: Tariff Impact Report
In this third tariff white paper, analysts from The Freedonia Group contemplate the current realities and future possibilities of trade relations between the US and China.

Explore Our Library

Consumer Goods
Roofing: Trends & Opportunities

Roofing: Trends & Opportunities
US demand for roofing is projected to reach 267.9 million squares in 2021. In Freedonia's white paper, learn about this booming industry.

Windows & Doors: Consumer Trends & Supplier Opportunities for Success in a Highly Competitive Market

Windows & Doors: Consumer Trends & Supplier Opportunities for Success in a Highly Competitive Market
The residential market is expected to offer the best growth opportunities for the country’s window and door producers. In Freedonia's white paper, learn about this lucrative industry.

Growth Opportunities & Recommendations in the Global Motorcycle Market

Growth Opportunities & Recommendations in the Global Motorcycle Market
In Freedonia's white paper, find out the primary drivers of market gains and identify what countries have the greatest growth potential in the global motorcycles industry.

How to Compete in the Global Market: Recommendations & Opportunities for Power Lawn & Garden Equipment Executives

How to Compete in the Global Market: Recommendations & Opportunities for Power Lawn & Garden Equipment Executives
This white paper outlines key factors driving growth in the power lawn and garden equipment industry as well as the regions and countries in which the impact is strongest.

Building Envelope Market in the US Ebook

Building Envelope Market in the US
This ebook features summaries from several of Freedonia's titles in the building envelope industry: roofing, siding, insulation, and windows and doors.

Solving the Mystery of Millennials for Interior Designers

Solving the Mystery of Millennials for Interior Designers
This new white paper from Pam Danziger of Unity Marketing is written for interior designers who want to know how to market to millennials effectively.

Off-Highway Equipment Market Ebook

Off-Highway Equipment Market Ebook
Global demand for off-highway equipment is expected to increase at a strong pace through 2021. This ebook from The Freedonia Group details those advances and summarizes several titles covering this industry.

Africa’s Future Consumers

Africa’s Future Consumers
Trendtype’s white paper is packed with new insights and helpful infographics to bring you up to speed on recent dynamics in African markets, with a close look at Africa’s young consumers — including their brand attitudes and their shopping behavior.

The Automotive Aftermarket: Trends and Opportunities

The Automotive Aftermarket: Trends and Opportunities
This ebook highlights market trends in the automotive aftermarket industry and provides global insights on brake parts, batteries, powertrain components, and more.

Services and Equipment Trends in the Security Industry

Services and Equipment Trends in the Security Industry
The security sector is complex—covering equipment and services that vendors provide into a myriad of markets. This ebook features summaries from several Freedonia Group security titles.

House & Home: 27 Top Trends and Predictions

House & Home: 27 Top Trends & Predictions
MarketResearch.com’s e-book explains how the house and home industry will evolve over the next five years. With a digestible, quick-to-read format, this e-book helps business professionals get up to speed on shifting market dynamics in key regions around the world.

Five Luxe Trends for 2016

Five Luxe Trends for 2016
With 11.53 million millionaire households in the U.S., the American luxury market is the world’s largest many times over. But who are these affluent consumers, what are their shopping habits, and how can brands like MasterCard gain dominance in this important market?

How Cause Marketing Helps Pet Retailers Connect

How Cause Marketing Helps Pet Retailers Connect
In this compelling eBook, find out how American's concerns for the health and welfare of pets generates a groundswell of cause marketing campaigns -- and how pet industry statistics partnered with that groundswell is creating a retail market expansion

Financial Services
Consumer Payments Outlook in the U.S.

Consumer Payments in the U.S.: Opportunities in Emerging Blends of Old and New
Featuring exclusive research found in the May 2017 Packaged Facts report U.S. Consumer Payments Outlook Through 2020, this white paper examines new developments and trends driving the shift away from cash and checks and toward electronic and card-based payment methods.

Federal Programs Grow the Prepaid Card Market

Federal Programs Grow the Prepaid Card Market
Federal programs are growing the prepaid pie. As the Baby Boomer generation continues to ease into retirement, the use of prepaid cards to disburse benefits is steadily increasing. According to the U.S. Treasury's Bureau of the Fiscal Service, fully electronic disbursements are already almost 100% electronic.

Millenials and Financial Services: Reclaiming the "Unbanked"

Millennials and Financial Services: Reclaiming the "Unbanked"
The theory that Millennials are abandoning banks is overblown, hinging on how banking relationships are defined. The real question is whether Millennials’ newfangled use of banking services will ever translate into significant profits, or whether banking institutions will be relegated to occasional or branch convenience use.

Five Banking Innovations from Five Continents

Five Banking Innovations from Five Continents
In Five Banking Innovations from Five Continents, banking and financial industry analysis reveals how banking innovations around the world are shifting market dynamics and the future of the industry.

Food and Beverage
Food Trend Forecast 2018

Food Trend Forecast 2018
From market research firm Packaged Facts, here are ten food trends (listed in alphabetical order) that you’ll probably be seeing or start seeing more of in 2018.

Top 10 Food Industry Trends

Top 10 Food Industry Trends
Expert analysts at Packaged Facts have identified 10 top food industry trends that are redefining the U.S. food and beverage industry. Based on key research studies and exclusive consumer surveys, this concise ebook is a must-read for brands looking to stay one step ahead of the competition.

Product Innovation in the Dairy Case

Product Innovation in the Dairy Case
The dairy industry is facing a new era of disruption and change. This free e-book highlights five influential trends in the dairy case that will have enormous implications for retailers, suppliers, and marketers in the years to come.

Terminology Tempest in the Dairy Case

Terminology Tempest in the Dairy Case
David Sprinkle, publisher at Packaged Facts, has written this latest opinion piece on the current “terminology tempest” within the dairy case: a discourse on dairy alternative marketers’ use of dairy terms such as “milk” or “butter.”

How to Identify Food Trends

How to Identify Food Trends
When you work in the fast-paced, ever-changing world of foodservice and food retailing, keeping abreast of the most current industry trends can be a real challenge. And, in order to set yourself apart from your competitors, you must go beyond the traditional trend-spotting paradigm and vet trends to uncover new opportunities.

The Obesity Epidemic

The Obesity Epidemic
In The Obesity Epidemic, we explore the inter-locking factors that have led to the nation's obesity crisis.

Healthcare, Medical and Diagnostics
101 Companies in Point of Care Diagnostics

101 Companies in Point of Care Diagnostics
Point of care is one of the most dynamic categories of the in vitro diagnostics industry. This complimentary white paper from Kalorama Information lists 101 companies in the field and provides contact information.

8 Potential IVD Market Disruptors

8 Potential IVD Market Disruptors
This white paper from Kalorama Information details long-term trends that could influence the future direction or completely change IVD markets.

50 Notes from the J.P. Morgan Healthcare Conference 2018

50 Notes from the J.P. Morgan Healthcare Conference 2018
The J.P. Morgan Healthcare Conference is the largest and most important meeting of healthcare and those who fund healthcare. This white paper reveals the highlights and news made in the biopharmaceutical and diagnostics industries at the 2018 meeting.

Four Unstoppable Trends in IVD

Four Unstoppable Trends in IVD
Kalorama Information’s white paper, Four Unstoppable Trends in IVD, is based on our reporting of 2017 market events and competitive moves in in vitro diagnostics (IVD). The white paper identifies four important market trends that IVD market watchers should be aware of.

101 Companies in Immunoassays

101 Companies in Immunoassays
This white paper lists companies currently participating in the immunoassays market. It is useful for anyone interested in IVD.

15 Biotech Companies to Watch

15 Biotech Companies to Watch
This e-book is a useful resource whether you’re interested in learning about several top biotech companies, or want a quick overview of what’s happening in the biotechnology industry.

What You May Have Missed at AACC 2017

What You May Have Missed at AACC 2017
The American Association for Clinical Chemistry is the largest meeting of lab professionals and the IVD companies that supply them. This year’s AACC in San Diego featured many innovative seminars and product offerings. Kalorama provides this summary of the meeting.

Major NGS Platforms & Markets

Major NGS Platforms & Markets
The white paper describes new product developments, trends, Zika developments and testing science news from the American Association for Clinical Chemistry Clinical Expo, the largest meeting of lab professionals and IVD suppliers, in Philadelphia.

Top 5 IVD Trends to Watch in 2017

Top 5 IVD Trends to Watch in 2017
The white paper describes the top 5 trends in the in vitro diagnostics market of 2016. Kalorama’s report, The Worldwide Market for In Vitro Diagnostic Tests, 10th Edition, covers the market for IVD products.

Top 5 Next-Generation Sequencing Trends of 2016

Top 5 Next-Generation Sequencing Trends of 2016
The white paper describes the top 5 investment, regulatory, product development and regional trends in the next-generation sequencing market.

Meet the Top Seven Companies in POC Diagnostics

Meet the Top 7 Companies in POC Diagnostics
Point of care systems are designed to deliver test results in a location and timing to be useful during a patient visit. Hundreds of companies compete in this market, and there is brisk opportunity for vendors. That being said, there are some companies that dominate point of care diagnostics, and market-watchers should know about them.

Three_Trends_to_watch_in_Life_Sciences_WP_cover_resized

Three Trends to Watch in Life Sciences
In this white paper, discover three of the most important life sciences industry trends. These trends are changing healthcare delivery, patient experience/outcome and which healthcare companies will prosper.

Beyond OncoType: Cancer Test Service Commercialization Grows

Beyond Oncotype: Cancer Test Commercialization Grows
This white paper provides a look at commercialized testing services for cancer diagnostics. Many new cancer diagnostic tests that are being developed and offered today are highly complex assays, and it may not be easy to put the reagents for these tests into a kit for shipment to clinical laboratories.

5 Cutting-Edge Trends in Molecular Diagnostics

5 Cutting-Edge Trends in Molecular Diagnostics
Molecular diagnostics is one of the fastest growth segments in clinical diagnostics. In the past few years, the market has experienced rapid change with new trends emerging in the industry. In this white paper, you will learn about the top 5 trends in the molecular diagnostics industry

Sizing Up the Opportunity in Lab-Developed Tests

Sizing Up the Opportunity in Lab-Developed Tests
Diagnostics tests for cancer screening are in high demand, and new tests are being launched all the time. This white paper from Kalorama Information provides authoritative analysis of the market for cancer diagnostic tests with expert market sizing and opportunity assessment. 

Widening the Net: Co-Brand Credit Card Growth Opportunities

Widening the Net: Co-Brand Credit Card Growth Opportunities
In this white paper, discover three of the most important life sciences industry trends. These trends are changing healthcare delivery, patient experience/outcome and which healthcare companies will prosper.

Healthcare IT, Patient Monitoring & Telemedicine

Healthcare IT, Patient Monitoring & Telemedicine
The digital revolution in healthcare IT includes remote patient ponitoring and telemedicine. In this white paper, learn about the technical, investment, and consumer aspects of this dynamic marketplace.

IT and Technology
Technology Implementation in the Classroom

Technology Implementation in the Classroom
This free ebook spotlights the digital transformation underway in schools with case studies from five districts — districts that likely will be models for other school systems moving forward.

Communication Service Providers (CSPs) and Opportunities from Big Data and Analytics

Communication Service Providers (CSPs) and Opportunities from Big Data and Analytics
An average telecom operator generates billions of records per day. Using this data in real-time, telecommunications companies can optimize their business and customer engagement models. Download this free white paper by Mind Commerce to learn what specific opportunities can be harnessed through big data and analytics.

Global Infrastructure: Cloud Computing Insights

Global Infrastructure: Cloud Computing Insights
Cloud computing is an industry that IT researchers estimate to be in the hundreds of billions of dollars, but the issue is more about timing than size.It may take a decade to fully develop, rather than the few years than some would have us believe.

Market Research Insights
US & China: Tariff Impact Report

US & China: Tariff Impact Report
In this third tariff white paper, analysts from The Freedonia Group contemplate the current realities and future possibilities of trade relations between the US and China.

US & Canada: Tariff Impact Report

US & Canada: Tariff Impact Report
This new white paper from Freedonia provides quick, easy-to-read summaries of how US tariffs and Canada’s retaliations will bring changes to 16 different US and Canadian industries.

Impact Report: US Tariffs & Global Retaliations

Impact Report: US Tariffs & Global Retaliations
Freedonia’s new white paper draws upon the experience of its industry analysts to assess the potential impact of the latest tariffs on industries ranging from appliances to wine.

Finding Business Opportunities: The Importance of Market Research

Finding Business Opportunities: The Importance of Market Research
Drawing on real-world knowledge and experience, this white paper highlights fresh perspectives from a variety of Fortune 500 companies that use syndicated research to gain a competitive edge and drive business growth.

The Importance of Market Research for Validation and Decision Making

The Importance of Market Research for Validation and Decision Making
Based on dozens of in-depth phone interviews with a variety of Fortune 500 companies, this white paper explores the role of market research for validating insights and supporting decision making across an organization.

The 5 Keys to Estimating Market Size for Strategic Decision Making

White Paper: The 5 Keys to Estimating Market Size for Strategic Decision Making
Need to know how to calculate market size? In this white paper, expert analysts at Freedonia Custom Research share practical techniques that can be used for developing a reliable market size calculation.

How to Succeed Using Market Research

How to Succeed Using Market Research
By understanding, developing and implementing a market research strategy, you will set your organization on the journey to success. In this eBook, learn how to effectively navigate this process by carefully evaluating each step to successfully utilizing market research to reach your organization's goals.

The Ultimate Guide to Market Research and SEO

The Ultimate Guide to Market Research and SEO
Our Ultimate Guide to Market Research and SEO eBook will help you better understand the search engine optimization process by focusing on a market research approach.

How to Use Social Media for Market Research

How to Use Social Media for Market Research
By the year 2017, nearly 2.5 billion people across the globe will be engaged in social networking. With this rapid progression, it is becoming increasingly important for market researchers to take advantage of the unique networking opportunities social media provides and the data that can be collected on target markets through social media.

Helping Your Students Stand Out from the Crowd

Helping Your Students Stand Out from the Crowd
Oxford researchers say that 45% of America’s occupations will be automated within the next 20 years. In this white paper, we discuss some of the bigger issues facing marketing academics and offer some tools and advice to help ease the transition of students into an exciting, but sometimes overwhelming, environment.

How to Use Market Research to Launch Your Business

How to Use Market Research to Launch Your Business
Having the right information about the market you're entering and the competition you'll face can help you successfully launch a business. Get this white paper to discover what key factors you must account for to bring a successful business or product to market.